Overview

With more than 13 years experience in digital strategy and communications, I now help brands of all sizes refine their approach to digital media and make the most of their available resources. My approach to developing a strategic framework is rooted heavily in my competitive intelligence background while taking a truly holistic approach to solving digital marketing problems.  Tactically, I give equal weight to both my brand and performance marketing background, with a heavy emphasis on developing custom measurement methodologies that track directly to your business goals regardless of the channel.  My experience in emerging media predates most prominent platforms in play today, giving me a unique perspective that helps identify real value for my clients and partners.  My various roles as a consultant range from client partner to creative technologist to strategic planner.

Current and past clients include: Nike, HP, eBay, Yahoo!, Ford, The Bill and Melinda Gates Foundation, AT&T and several other brands ranging from the Fortune 500 to startups. I’ve also worked with many of the top 50 PR, advertising and interactive agencies on a host of projects.

Specialties

Digital advertising, emerging media, social media strategy and engagement planning, digital crisis communications, web building, digital resource planning and holistic digital strategy.